Intro to Content Marketing
Everything you need to know about content marketing for your SMB or clients.
Content Marketing 101 teaches you the most important aspects of content marketing. The course goes well beyond simple concepts. It provides you with the best practices for researching, creating, distributing, and analyzing content. There are 38 lessons (most with video), 6 quizzes, bonus tutorials, downloadable resources, and access to the teacher (Miguel Bravo, founder of New Content Collective).
We strongly believe that content about your brand should be the centerpiece to your digital marketing efforts. We also believe that you should have affordable access to pro-level content marketing resources. That's why we packed this course with as much value as we could.
Class Curriculum
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StartLesson 5: Analyzing your business (3:07)
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StartLesson 6: Utilizing customer feedback (2:40)
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StartLesson 7: Using search engines for research (5:42)
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StartLesson 8: Where are your customers hanging out? (6:00)
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StartLesson 9: Mixing it up with your media (4:34)
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StartLesson 10: Spying on competitor content (6:49)
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StartQuiz (Section 2)
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StartLesson 11: Installing important tracking codes
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StartLesson 12: Setting your goals (2:24)
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StartLesson 13: Developing a content calendar and frequency (2:36)
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StartLesson 14: Who are your authors? Who are your editors? (1:40)
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StartLesson 15: Create a content distribution plan (3:11)
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StartLesson 16: Finding your blogging style (1:18)
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StartLesson 17: Developing a template for individual blog posts (4:08)
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StartQuiz (Section 3)
Frequently Asked Questions
Your Instructor
Miguel has over 10 years of experience in digital marketing with a focus on content marketing and paid social media. As a Facebook Ads specialist and consultant, Miguel has successfully managed 7-figure ad campaigns for clients across a variety of verticals and industries. He’s the founder of content marketing company New Content Colletive, as well as a member of the Apiary Digital collective of expert location-independent digital marketers.
Working with small-to-medium sized businesses has always been a passion for Miguel. Over the last fews years, Miguel has learned A LOT about how to run successful Facebook Ad campaigns. His goal is to adapt that knowledge into solutions for fellow marketers and businesses of all size.