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Intro to Content Marketing
Section 1: Introduction to business blogging
Lesson 1: Course intro / what to expect (2:24)
Lesson 2: The purpose of blogging (3:16)
Lesson 3: The benefits of blogging (6:00)
Lesson 4: The metrics to track (6:36)
Quiz (Section 1)
Section 2: Researching what to write
Lesson 5: Analyzing your business (3:07)
Lesson 6: Utilizing customer feedback (2:40)
Lesson 7: Using search engines for research (5:42)
Lesson 8: Where are your customers hanging out? (6:00)
Lesson 9: Mixing it up with your media (4:34)
Lesson 10: Spying on competitor content (6:49)
Quiz (Section 2)
Section 3: Organizing your content before your write
Lesson 11: Installing important tracking codes
Lesson 12: Setting your goals (2:24)
Lesson 13: Developing a content calendar and frequency (2:36)
Lesson 14: Who are your authors? Who are your editors? (1:40)
Lesson 15: Create a content distribution plan (3:11)
Lesson 16: Finding your blogging style (1:18)
Lesson 17: Developing a template for individual blog posts (4:08)
Quiz (Section 3)
Section 4: Writing a blog post
Lesson 18: Choosing your next topic (1:32)
Lesson 19: Outlining your first draft (1:10) (4:12)
Lesson 20: Adding media to your posts (4:30) (4:05)
Lesson 21: Optimizing your posts (5:20) (7:45)
Quiz (Section 4)
Section 5: Distributing your blog post
Lesson 22: Scheduling on Facebook, LinkedIn, and Google+
Lesson 23: Scheduling on Twitter
Lesson 24: Posting on Pinterest
Lesson 25: Posting on Instagram
Lesson 26: Posting Everywhere Else
Lesson 27: Creating Facebook Ads
Lesson 28: Creating LinkedIn Ads
Lesson 29: Creating Twitter Ads
Lesson 30: Creating Pinterest Ads
Lesson 31: Creating Reddit Ads
Lesson 32: Creating Outbrain Ads
Lesson 33: Writing email newsletters (7:01)
Lesson 34: Adding to forums and comment sections (1:50)
Lesson 35: Sending out press releases (1:33)
Quiz (Section 5)
Section 6: Measure
Lesson 36: Putting your measurement into perspective (3:29)
Lesson 37: Looking at Google Analytics (5:42)
Quiz (Section 6)
Summary
Course Summary (1:39)
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Lesson 21: Optimizing your posts (5:20)
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