Section 1: Introduction to business blogging
Section 2: Researching what to write
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Lesson 5: Analyzing your business (3:07)
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Lesson 6: Utilizing customer feedback (2:40)
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Lesson 7: Using search engines for research (5:42)
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Lesson 8: Where are your customers hanging out? (6:00)
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Lesson 9: Mixing it up with your media (4:34)
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Lesson 10: Spying on competitor content (6:49)
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Quiz (Section 2)
Section 3: Organizing your content before your write
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Lesson 11: Installing important tracking codes
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Lesson 12: Setting your goals (2:24)
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Lesson 13: Developing a content calendar and frequency (2:36)
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Lesson 14: Who are your authors? Who are your editors? (1:40)
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Lesson 15: Create a content distribution plan (3:11)
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Lesson 16: Finding your blogging style (1:18)
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Lesson 17: Developing a template for individual blog posts (4:08)
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Quiz (Section 3)
Section 4: Writing a blog post
Section 5: Distributing your blog post
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Lesson 22: Scheduling on Facebook, LinkedIn, and Google+
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Lesson 23: Scheduling on Twitter
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Lesson 24: Posting on Pinterest
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Lesson 25: Posting on Instagram
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Lesson 26: Posting Everywhere Else
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Lesson 27: Creating Facebook Ads
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Lesson 28: Creating LinkedIn Ads
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Lesson 29: Creating Twitter Ads
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Lesson 30: Creating Pinterest Ads
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Lesson 31: Creating Reddit Ads
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Lesson 32: Creating Outbrain Ads
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Lesson 33: Writing email newsletters (7:01)
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Lesson 34: Adding to forums and comment sections (1:50)
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Lesson 35: Sending out press releases (1:33)
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Quiz (Section 5)
Section 6: Measure
Summary
